Legal cannabis, about time. Women-led companies, really about time!
Female executives have often had a hard time reaching the highest levels within other industries. The green rush is a massive boom not seen since the dot com era. While this multi-billion dollar industry is still in its infancy, more female C-level executives are entering the green space. And budding female entrepreneurs are staking their own claim in the cannabis market.
“The beauty of the industry being in its infancy is the ability to shed archaic mindsets,” Melissa Rolston tweeted.
JOIN THE GREEN SISTERHOOD! Jump ahead to 2:50 to watch the conversation about women in cannabis with Melissa Rolston, Boveda’s cannabis correspondent on The Todd Shapiro Show.
Get your news on the flower every week from Melissa Rolston on The Cannabis Report sponsored by Boveda, the leader in two-way humidity control for buds. Subscribe to the Boveda Cannabis YouTube Channel. Or see Melissa live every Monday at 4:20 pm EST on The Todd Shapiro Show (SiriusXM Channel 168).
WOMAN TO WATCH IN THE CANNABIS INDUSTRY
Alison Gordon, CEO of 48North, is the first female leader of a publicly traded cannabis company in Canada. Now she’s striving to be a role model for others thanks in part to the company’s strong female-focused brand.
“As more women come into different roles in the industry, they will rise through the ranks and it will be great,” Alison said in an interview for Medium. 48North is a future-focused cannabis company, which centers on the innovative products and brands in the female health and wellness cannabis market. The company recently launched a scholarship program for aspiring female business leaders.