JORD Protects Wood Watches with Boveda
“Boveda came across my desk and the fit just felt right,” – Salman Shah, JORD CEO
Nature. Style. Automation. JORD timepieces are modern timepieces with rustic flair. The wooden watches posed a curious packaging challenge for JORD: How to prevent humidity fluctuations from cracking or warping these luxury watches?
“Several years ago after launching our luxury brand of timepieces made from 100% wood I knew immediately I was dealing with a material that does not react or adapt the same as metal, rubber, or other materials that dominate the watch market,” JORD CEO, Salman Shah explained. “Wood being a material that release or absorb moisture I wanted a way to keep our timepieces in a consistent and stable environment. This lead to our design of the JORD Cedar Valet. The box was designed around being a mini humidor for your JORD watch. When doing this I was trying to figure out the different ways for which individuals keep moisture consistent in their cigar boxes.”
A Wooden Box Alone Can’t Control Humidity
“Boveda came across my desk and the fit just felt right,” Salman Shah continued. “Due to the nature of their product and being compact it really was a no brainer. Working directly with the Boveda team on design and ideation was a perfect fit and now we are able to offer one of the most luxurious watch boxes on the market with a function.”
JORD’s cedar valet watch box is a handsome gift box and a vault for the timepiece. Like a cigar humidor, this “watch humidor” is merely a container. A container whose humidity needs to be controlled. So JORD integrated a drawer in the cedar box that contains Boveda. The 2-way humidity control packet ensures optimal humidity for the shipment and storage of a JORD watch.
Refill a JORD Watch Humidor with Boveda B49
Keen cigar smokers might notice that the Boveda inside the JORD cedar box looks different than packets they use in their cigar humidors. Boveda makes various percentages of its relative humidity (RH) solutions to protect many moisture-sensitive products, including cigars, cannabis, guitars, spices and seasonings, as well as wood watches.
“Working directly with the Boveda team on design and ideation was a perfect fit and now we are able to offer one of the most luxurious watch boxes on the market with a function.” – Salman Shah, JORD CEO
Support Real Design, Authenticity, and Craft
JORD is a watch brand that doesn’t scream that you’re trying too hard. Yes, it looks sporty. JORD is a classic watch, though, and the all-metal design dresses it up. It satisfies that “rugged” desire for your watch wardrobe. Many styles compliment both a tailored suit or a blazer and a black concert tee. For automatic watch enthusiasts, the dual wheel movement is well made and built to last. And the wood is protected by Boveda.
JORD watches are available in both men’s and women’s collections. For techies, JORD also makes wooden bands for Apple watches.
